Increasing Message Relevance in Social Networks via Context-based Routing
V. Pouli, J.S. Baras and A. Arvaniti
Proceedings of the 3rd International Workshop on Modeling Social Media: Collective Intelligence in Social Media (MSM 2012), pp. 21-24, Milwaukee, USA, June 25, 2012.
Several applications are built around sharing information by
leveraging social network connections. For example, in social buying sites like Groupon, a deal is usually forwarded
to interested recipients through their social graph. A primary goal is to improve user satisfaction by maximizing the
relevance of the shared message to the target audience. In
this work, we address this problem by proposing a context-
based routing approach that exploits both user preferences and the network structure aiming at enhancing the relevance of forwarded messages and ensuring that each message will be delivered to the most interested users.